Marketing your business during COVID-19

Effective marketing gives your customers a reason to purchase from you instead of your competitors. Under the challenges of COVID-19 (coronavirus), it can also help you to keep your customers loyal to your business. Find out how to market your business under COVID-19.

Update your marketing plan

If you have a marketing plan, consider updating it to suit the situation under the coronavirus. It’s especially important to focus on keeping customers loyal to your business.

  • Increase digital marketing – many people are now working from home and spending more time online.
  • Be empathetic – this is a challenging time for all of us, recognise this in your messaging and tone of voice.
  • Be relevant – this is not the time to post about event planning or travel products.
  • Keep your customers updated – let them know what your business is up to and about any changes to your products and services.

Use online marketing

Under COVID-19 restrictions, online marketing is an effective way to promote your business and engage with your existing customers. There’s a range of options, each with its own benefits.

Social media

Social media is a quick and easy way to promote your business and provide updates on what you’re up to during COVID-19.

Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications.

Social media can help your business to:

  • attract customers, get customer feedback and build customer loyalty
  • increase your market reach, including international markets
  • do market research and reduce marketing costs
  • increase revenue by building customer networks and advertising
  • develop your brand
  • exchange ideas to improve the way you do business
  • recruit skilled staff for example through job networking sites like LinkedIn
  • increase traffic to your website and improve its search engine ranking
  • keep an eye on your competitors

Email and text messages

These are good ways to engage with your existing customers.

  • Keep customers updated on your business under COVID-19.
  • You may wish to send out promotions or offers that you are currently undertaking.

Website

Use your website to provide up-to-date information on your business such as:

  • opening hours
  • any changes to your products or services under COVID-19
  • how you’re keeping customers safe during COVID-19

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