Cruise Broome Chairman, Shayne Murray, will be presenting the APEC Tourism Working Group Workshop Economic Study on Impact of Cruise Tourism to be held in Singapore from 5 – 6 August 2019.

The Cruise ship sector is considered one of the most rapid growing segments in the tourism industry. Given the rise of the cruise industry activity in the APEC region, data to analyse the economics of cruise tourism is vital, especially data that focuses on communities as the recipients of economic benefits.

Cruise Broome has a number of established relationships with Cruise Ship Company’s and Agents, charged with the forward planning and development of the cruise ship industry in Broome. In collaboration with Tourism Western Australia, Cruise Broome represents the key business within the Western Australian cruise shipping strategy to open pathways of increasing cruise ship visitation to Broome.

Presenting on responsible and sustainable cruise tourism, Mr Murray will detail the economic impacts of cruise tourism in Broome and the Kimberley and the responsibilities of developing a new destination to ensure it meets all the requirements for local businesses and communities.

This project will provide a study through baseline data on the cruising effect on local communities, more specifically, Micro Small & Medium Enterprises (MSME’s) in local communities in APEC economies and how the income generated from the cruise sector leads to better standards of living for local people. This can be used to support further strategic sustainable development of cruise tourism and to identify opportunities to increase positive impacts and safeguard the livelihoods of local economies.

This project aims to specifically address people-to-people connectivity with emphasis on building cooperation between APEC economies by connecting the region’s developed and emerging growth centers. By doing so, APEC will strengthen and deepen its regional economic integration, improve the regions quality of growth, and contribute to the Asia-Pacific economic resilience, furthermore; enhancing interaction, mobility and joint ventures in the region.

By participating in this workshop APEC delegates will gain an understanding of the global cruise tourism industry and how economies and destinations can best position themselves to benefit their MSMEs and communities from income generated by the sector. Data collected by the project from MSMEs and communities in five participating economies along with case studies will be presented supplemented by expert speakers directly involved in cruise tourism in the Asia Pacific. Delegates will have the opportunity to participate in and influence collaborative recommendations and policies for APEC to take forward.

More details on the workshop can be found at 

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