When member feedback clearly identified staff shortages as a barrier to local business growth and confidence, the Broome Chamber sprang into action.
Local businesses were invited to list their job vacancies on the jobs platform of the Love Broome website, and the details of 87 vacancies were supplied to BCCI during January.
Targeted social media marketing to Perth and regional Western Australia, Northern Territory and Queensland reached over 10,000 people in the first week of this campaign, attracting over 2,500 people to the jobs board to view the vacant positions and apply directly with local businesses. Subsequent weekly campaigns have attracted over 1,200 visits to the Love Broome Jobs Board per day.
Based on the success of this initiative, in attracting staff engagement and regional migration, the BCCI plans to continue to utilise social media marketing which can be tightly targeted, and cost effectively implemented to assist in solving Broome’s labour shortages.
“Staff shortages are a critical issue for Broome businesses”, Elaine Jolliffe, Chief Executive Officer said. “Our marketing campaign is extremely successful, with some of our businesses filling their workforce needs. This provides a valuable service to our members, as well as extending the reach and branding of Love Broome. It’s a great example of the Chamber’s contribution to the wider business community.”
Information about listing job vacancies on the Love Broome Jobs platform is available from the Broome Chamber of Commerce & Industry in Chinatown, or by visiting the website at lovebroome.com.au.