- Event attracts international media attention and travellers to the region in shoulder season
- $2.8 million in estimated economic stimulation for Broome & Kimberley region
- Three-day carnival of luxury, sport and style from 17-19 May 2019
- Proudly supporting Royal Flying Doctor Service with over $30,000 donated in 2018
Dubbed WA’s most glamourous sporting and social weekend, the Airnorth Cable Beach Polo attracts thousands of patrons including elite polo players, celebrities and other high-profile guests to Broome’s magnificent Cable Beach.
The star-studded weekend of polo, fashion and entertainment is a favourite amongst international players, with the Cable Beach tides heralded as producing the best natural beach polo conditions in the southern hemisphere.
Celebrating a decade since introducing beach polo to Australia, event Producer and Managing Director Marilynne Paspaley AM continues to diversify the offering to guests to eventually rival the success of international beach polo tournaments such as Miami Beach Polo in Florida, USA.
Beyond the luxury of the three-day carnival, the event was created by Ms. Paspaley and husband Garry Grbavac to generate visitation, prestige and positive publicity for Broome, the Kimberley and Western Australia.
“Our goal was to create a unique event in Broome in the shoulder season of May to attract media attention and experiential travellers, with a view to stimulate the local economy at a critical time following the historically long, low wet season, said Ms. Paspaley.
Since the inaugural tournament in 2010, Cable Beach Polo has certainly achieved this for the region. An estimated $2.8 million is likely to be injected into the local economy throughout the carnival week, with a resultant benefit to local suppliers, hotels, restaurants, retailers, car hire companies and tour operators to name just a few.
On top of the local economic boost, quality national and global media attention shines a spotlight on Australia’s North West region, cumulatively valued at over $7 million and at times reaching over 12 million readers over the past 10 years.
The event receives invaluable sponsorship from a number of local hotels and serviced apartments, as with nearly 300 room nights required to accommodate players and patrons, grooms for the ponies, media, celebrities and prize winners.
When asked what makes Cable Beach Polo so special, Ms. Paspaley notes the secret is in the sand.
“The massive tides naturally compact the sand on Cable Beach, forming a firm but ‘giving’ surface ideal for the polo ponies and the players. Where many beach polo tournaments require extensive watering to create even a reasonable playing surface, Broome provides a superb surface naturally.”
The event is also a key fundraiser for the Royal Flying Doctor Service, donating $33,000 to the organisation in 2018. The goal for 2019 is to raise a further $62,500 via the ‘Blue Ball Challenge’.
This is the second year the Challenge will take place, with $33,345 raised for Royal Flying Doctor Service in 2018. Up to 250 blue balls are sold for $250 each, with one lucky winner receiving a luxury international travel package worth 20% of the total funds raised. The target for 2019 is to sell all balls to achieve a $50,000 donation to the RFDS and a $12,500 prize for one lucky winner.
Rebecca Tomkinson, Chief Executive Officer of Royal Flying Doctor Service Western Operations, said the outstanding support provided by Airnorth Cable Beach Polo has supported the ongoing costs of operating the region’s 24-hour emergency service, including the fleet’s brand-new Broome-based LifeFlight PC-24 jet, ‘Kimberley’.
“The increased capacity and capability of the PC-24 jet puts time on our side when saving lives and will be a game-changer for RFDS service delivery; enabling critically-ill patients to get to specialist care faster, transporting patients to Perth without multiple handovers and enabling multiple patients to be carried on a single flight,” said Ms. Tomkinson.
Patrons will be joined in the VIP Marquees this year by high-profile guests including ‘Australia’s most travelled woman’ Catriona Rowntree (Getaway), popular Australian actor Andrew McFarlane (Neighbours, Glitch, Secret City), and Sydney chef Hamish Ingham of Banksii Vermouth Bar & Bistro, Barangaroo, who is welcomed back to create the menu for indulgent Dinner Under the Stars.
ABOUT CABLE BEACH POLO
The pristine sands of Broome’s iconic Cable Beach ignite when Australia’s only multi-day beach polo tournament is played in May each year. The tournaments have featured leading polo players from New Zealand, Argentina, Colombia, India and Australia, vying for glory across two days of thrilling beach polo action that culminate in an international clash.
A polo arena bordering the sparkling azure waters of the Indian ocean, bikini-clad spectators and Broome’s spectacular setting sun signal the end of each day’s play. This extraordinary sporting spectacle is free to watch picnic-style from the sand, but there is also an option to purchase tickets to the Cable Beach Polo VIP Marquee or the Polo Beach Bar and mingle in barefoot elegance with the players and new friends from around the globe.
Blue Balls can be purchased by the public on the Cable Beach Polo website, at www.cablebeachpolo.com.au until all sold.
WA media enquiries to
Alison Balch, Director, AmpersandMC
T: (08) 6323 1743